The BAE + the bujo
Aloha, I'm Jenna!
Artist, mama, stationery lover & the creative behind BUJOBAE.
Born and raised in Hilo, Hawaiʻi, I’m a big dreamer with a soft spot for pretty plans, meaningful moments, and making life feel a little more intentional.
My journey didn’t exactly go according to plan. With a background in biology and chemistry and an almost-doctor story, I eventually traded my pre-med dreams for a different kind of purpose: motherhood, creativity, and building something of my own.
What started as bullet journaling to keep my life together, manage my health diagnoses of Lupus, and way to stay creative, blossomed into BUJOBAE — a Hawaiʻi-based stationery and lifestyle brand creating functional, aesthetic paper goods for the modern mama and her ʻohana.
Today, I’m a wife, mama of two, artist, and entrepreneur, figuring it out one doodle, dream, and to-do list at a time. I’m passionate about creating things that make everyday life feel special, celebrating our Hawaiʻi roots, and reminding women that they can nurture their families while still making room for their own dreams.
Around here, you’ll find a little bit of planning, a whole lot of heart, and the occasional reminder that you don’t have to have it all together to make magic happen.
Thanks for being here, babe. Let’s make life beautiful — one moment at a time. ♡
XO, Jenna
The Business
"WHEN THERE'S A BAE, THERE'S A WAY"
This is Jenna's new passion project since June 1st, 2021.
WHY JUNE 1ST? Since 2015, this day to date is the hardest day for Jenna because it was day of her father's passing. She's always been inspired by his work ethic, creativity and artistic eye. As a way of healing and grief, she choose this day in celebration of his life.
Over the years of bullet journaling, she finally was inspired to create products for Bujo Bae. Friends and fellow coffee shop goers would mention they never had time to journal or they couldn't do it because they weren't artsy enough. She had to change that...
These are products inspired and made for the everyday planner, goal getter, type A chic mommy, or documenting scrapbooker.
She truly believes that bullet journaling is beneficial in so many ways. The mantra that's behind this shop is bujo for the mind, stickers for the heart, and journaling for the soul. When your plans are pretty (and organized) it opens the flood gates to a better mood, increasing motivation and productivity.
The Mission
